The Founders

Former professional surfer, Rob Cribb & his Wife Leiona founded Watershack Pty Ltd in 2011 after a lifetime of working in the boardsports industry.

Although an Australian, Rob’s career started in Hawaii where he introduced, launched & established Fin Control Systems (FCS) in the Hawaiian Islands & US Mainland in the early 90’s. 

For over a decade, Rob was at the forefront of every product idea & marketing strategy that helped drive the brand to where it is today. 

After having their first child, Rob & Leiona then relocated back to the Gold Coast in QLD Australia where he headed up marketing for Jet Pilot before the GSM group hired him to launch & establish the newly acquired Xcel Wetsuit brand into the Australian marketplace. 

4 years later, with a global network of watersport accessory brands wanting to get into the Australian/Pacific marketplace, the vision was there to start a broad watersports company focusing on the diverse array of watersports that Rob & Leiona loved doing, whilst maintaining their passion for the outdoor lifestyle. Watershack was born.

‘You can only spend so much timing building other businesses & brands from nothing to something major, until the realization kicks in that you have all the attributes required to start & build a successful business that is yours’.

Watershack Brochure (snapshot) Watershack Brochure (snapshot) (1357 KB)

What Watershack is

Watershack imports, distributes & wholesales a diverse range of accessories to retailers & businesses alike throughout Australia, New Zealand, Hawaii, Polynesian Islands & Indonesia. 

These consist of hardgood accessories required for Surf, Stand Up Paddle, Kayak, Wake, Kite, Dive, Fishing, Aquatics, PWC, General Marine/Camping & Outdoor. 

Watershack is also the largest supplier of Inflatable Waterparks, from the very first Inflatable Waterparks to the booming industry we now see throughout our waterways today.

What started as a humble little business to ‘keep life fun & flexible’, is now a reliable supplier to many industries from coast to coast, servicing hundreds of businesses on a weekly basis. Watershack has an incredible pool of knowledge & a keen eye for a good product that can enhance the lifestyle of all of us water enthusiasts.

Watershack continues to grow because ‘we stay away from crap products, are constantly investing into our brand portfolio, are always providing simple service & never put any growth pressure on our accounts. Great brands & products grow organically’.

We invite you to scroll through our brands page & see what Watershack is all about. Anything of interest is most likely stocked at your local retailer, if not then contact us & we will direct you to the closest retailer stocking the product.

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